If you don’t talk to your prospects and suspects on a regular basis, how do you expect them to know to call You instead of your competitor when they need our services. Sending out letters via email or snail mail is key to maintaining regular contact with your clients and prospects.
And if you are concerned about price, think about the number of ways in which you will be saving money. For one, you will get a fair price for a mobile connection, especially compared to the costs of cable and DSL services that keep you in one place. Furthermore, you won’t have to pay businesses to use their internet when you go to your local coffee shop. And you won’t have to be frustrated when you are at the airport and there is no free wireless internet available.
Many people have asked me if buying an existing shop is a good idea. I have actually looked at many shops for sale but the biggest issue I always see is that most owners think their shop is worth two or three times more than it actually is. The reason for this phenomenon is that we become emotionally attached to our stores. That is not a bad thing, as it normally keeps us in check.
A good way to do a visual valuation is to watch the day to day operations and actually count the customers daily, foot and vehicle traffic over at least a month’s time. Yes, count. Sit inside the store but don’t be obvious. Observe and count! You will become a ‘regular’. This will also give you the opportunity to not only see the customer flow but also get an approximate of what the actual sales are. Sit close enough to hear what customers order and keep a generic tally. That will give you a little more vision of what IS reality.
Another thing working in a buyer’s favor is that businesses are not flying off the market right now. If you really want to buy a shop and its solvent, you can make the owners a much lower offer than they would expect, but without being insulting. They just may surprise you. A good place to start is contacting a business broker in your area.
Aroma is a marketing tool. One. Aroma marketing is powerful. From fresh flowers to vanilla on the headrest paper! And, don’t forget the rest rooms. no Lysol please.
You smile as you park your car and cautiously look around wondering if she is arriving at the same time. Afternoon coffee is the perfect way to first get acquainted, although you had nearly suggested meeting at the beach and going for a walk first.