When I say ‘done properly’, I mean giving them a confident yet relaxed, mischievous smile. You know the type I mean, like you are doing something a little bit naughty but that it’s clever at the same time, like butter wouldn’t melt in your mouth. What I don’t mean is a completely over the top, fake smile. The important word to remember is ‘subtle’.

The first of these key concepts is that there is no such thing as a magic button that will create instant success for you. There is a lot of hype in the sales presentation for most internet marketing products and a number of investment schemes. That hype really amounts to just a bunch of empty promises. If you make the mistake of believing the hype you’ll most likely end up losing a lot of time and money. And your attempt to build an internet marketing business will be accomplishing nothing.